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Dissertation Information for Jennifer Ford Paustenbaugh

- Jennifer Ford Paustenbaugh

- Ph.D.

- Library and Information Science

- Indiana University (USA) (1999)

- Thomas E. Nisonger

- Dwight F. Burlingame
- Herbert Ward Snyder
- Verna Leah Pungitore

MPACT Status: Fully Complete

Title: ARL academic library participation in capital/comprehensive fund-raising campaigns: An analysis of effectiveness and capacity

Abstract: This study examined academic library participation in capital/comprehensive fund-raising campaigns. The U.S. academic libraries selected for this study belong to the Association of Research Libraries and were involved in some phase of a campaign during the academic years 1994/95-1996/97. The concept of utility/prestige maximization as developed by Garvin (1980) provided the conceptual framework.

Institutional and fund-raising characteristics of effective fund-raising campaigns were identified in an extensive literature review. Utilizing several models of fund-raising effectiveness a capacity measure of fund-raising effectiveness was developed, which says that library campaign fund-raising effectiveness is the product of the percentage of the campaign goal achieved and the ratio of current and past voluntary institutional support. A more traditional measure of fund-raising effectiveness, a comparison of money raised by the library and money raised by the institution, was used to assess the convergent validity of the two measurements.

A questionnaire was administered to collect data on ARL library participation in capital/comprehensive fund-raising campaigns. Additional institutional and library data was gathered from published sources. Using the two measures of fund-raising effectiveness a list of most and least effective libraries was developed. The two measures provided limited convergence showing that attaining a high percentage of a campaign fund-raising goal and raising a high percentage of the institution's total voluntary support are not mutually inclusive activities. Highly effective libraries, or libraries that accomplished both, were a major focus of institutional campaigns, were full participants in the institutional prospect management system, and had a fund raiser assigned 100% of their time to the library fund-raising program. Fund-raising effectiveness, using either the traditional or capacity measure, was best explained by factors that maximized the library's prestige within the institution rather than outside the institution.

MPACT Scores for Jennifer Ford Paustenbaugh

A = 0
C = 0
A+C = 0
T = 0
G = 0
W = 0
TD = 0
TA = 0
calculated 2008-01-31 06:08:09

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Students under Jennifer Ford Paustenbaugh

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