Dissertation Information for Che Baysinger
MPACT Status: Complete - Except Indecipherables
Title: Federal Communications Commission diversity policy and local broadcast news content
Abstract: In April 1998, the U.S. Court of Appeals declared the 30-year old FCC Equal Employment Opportunities policies unconstitutional and illegal, as written. These policies required broadcast stations to create and exercise programs to locate, recruit, and train potential minority workers in proportion to their numbers in the community. Diversity of employment is frequently been assumed to be causally related to diversity of content. However few, if any, studies have provided quantitative support for this assumption. This research examines the relationship between race and news content via quantitative content analysis of the six local New York City late evening newscasts on broadcast television. Units of analysis for this study are the stories along with the people who present them. The study's purpose is to determine whether employment of African Americans provides a different perspective regarding the news, or if other factors beyond race play an equal or greater role.
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