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Intrepid Media, Lulu partner

Posted on June 11, 2009 by Staff

By Margot Lester
Staff Writer

Chapel Hill-based Intrepid Media, a creative network and promotional site for writers, today announced a partnership with Lulu.com that expands resources for writers.

The partnership will provide creative assistance, publishing services and promotional tools. Intrepid Media (www.intrepidmedia.com) serves as an incubator for writers – a place to workshop their writing with feedback from other writers and readers. When ready to publish, Intrepid will walk writers through Lulu’s no-cost print and electronic book publishing services. Lulu will handle the production, storefront and distribution of the print and electronic books. Once published, authors return to Intrepid Media to promote their books via posts to the community that link to their books’ storefronts.

“Lulu helps us remove a barrier to entry for Intrepid Media members to publish books by reducing up-front costs to zero and marketing costs to close to zero,” explains Joe Procopio, Intrepid’s founder and CEO. “It provides an ‘end-goal’ for our members in the form of physical published books. Many of our writers have enough content on Intrepid Media to create a book, which is something we explored last year and that turned into our best-of collections and eventually our own publishing imprint. We all know that very few writers will get published in the traditional manner, so we think this is another extension of helping writers get read.”

From a business standpoint, the partnership allows each company to build its customer base with compelling services. “We provide a start-to-finish relationship with authors,” he continues, “from conceptualizing their book through writing, publishing, marketing, and sales.”

Procopio is excited about the deal. “We’ve known the folks at Lulu for years and love what they do, not just the books-on-demand and DIY publishing model, but the way they do it stands out above the rest.”

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